The number of cup holders used to be one of the most important aspects for Americans when buying a new car. This particularity is probably connected to the fast-food culture and the culture of consuming as much as possible. According to a consumer survey by Pricewaterhouse Coopers, the consumption of fuel has become a more determinant element in the choice of a new car. What wonderful news, people have more consideration for climate issues and peak oil, than for drinking soda while driving. In fact not, they mostly have more consideration for their expenditures in a context of economical troubles. The price of oil is climbing again and we can realistically think that it will keep on rising. Carbusters is waiting for the moment when our societies will finally decide to have more consideration for the environment than economical considerations.

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